SCOPE FOR FUTURE STUDY
Emotional branding and cognitive dissonance are the two closely related fields which are continuously evolving in the marketing science. Therefore it is strongly recommended to start a new study where this research concludes. The present paper is about the effective utilization of emotional branding by the marketers in reducing the cognitive dissonance that arises as a result of post purchase. This study can work as solid base for further researches as it provide few new inspirations besides the topic which has been mentioned and can act as an initiator for the future development of this concept.